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CLIENT
FORTUNELLA - CHILE
Softwares
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Illustrator
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Photoshop
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Muse CC
My role
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Branding
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Web Design
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Stetic of Social Media
About the project
Fortunella, a Chilean small business, embarked on its journey without an established identity. Initially, there was no branding, packaging, or website to distinguish its products, relying solely on word-of-mouth marketing. Recognizing the need for growth and expansion, the owner envisioned a more significant presence, aiming to reach various retail stores and set themselves apart from competitors. That's when they reached out to me, seeking assistance in addressing these challenges and establishing a distinctive brand presence.
It was a big step for this business at the time, which has helped the brand to be successful with its products now being sold across the biggest retail chain in Chile along with hotels and airports. This was made possible because each stage was carefully planned and well executed.
Project's stages:
Stage 1: Branding
Stage 2: Social media presence
Stage 3: Website
Stage 4: Packaging
Branding
The project's inception posed a notable challenge, as there was no established brand history, and we were essentially starting from scratch. However, the solution emerged through a collaborative meeting involving the owner and employees. This session served as a platform to brainstorm and gain profound insights into the company's vision, their distinctive perspectives on key brand elements, and the inherent significance of the brand to them.
During these discussions, we arrived at a remarkable and distinctive solution: the adoption of the iconic "kumquat" as the company's emblem. This choice was pivotal, as Fortunella was the sole provider of kumquats in Chile, representing a remarkable market opportunity and underscoring the brand's distinctiveness.
This marked a significant turning point for the business, a pivotal step that has ultimately propelled the brand to remarkable success. Today, their products enjoy prominent placement and widespread distribution across Chile's largest retail chains, as well as within hotels and airports. This accomplishment stands as a testament to the meticulous planning and flawless execution of each stage in the process.
Website
The company decided not to have an e-commerce website because their philosophy was tangible interaction,, being able to chat face to face or even by phone appealing to the emporio concept.
Check client's website:
Social Media & Brochure
The brief was - Personality of the brand and closeness with the clients. Same with the brochure, it had to be clear and friendly.
Packaging
Creating the idea of something natural, sustainable and completely different from their competitors. I incorporated cardboard paper on their labels and packaging keeping the natural colour of the paper, avoiding coating too much of the paper in colour but only adding colour where necessary.
